By Elana Shapria 

"[Shapira] maps the possibility of thinking about Jewish agency in the arts while avoiding the temptation to essentialise Jewish identity, to homogenise Jewish attitudes, or to represent "the Jew" as a total personality whose positions are governed entirely by the fact of their Jewishness. Instead, she demonstrates how patrons were thinking through their Jewishness at the same time as they were positioning themselves in terms of class, gender and sexual identity, and were doing so at a time when all of these were topics of substantial dispute."—The Art Newspaper

"Authoritative. . . . Shapira's documentation in primary and secondary sources is exhaustive. . . . Recommended."—Choice

"Compelling and important. . . .Working from a truly astounding range of primary and archival sources, she brings to life the protagonists of her story with intimacy and richness of detail. Rarely has the active role of Jewish patronage been explored in such depth."—Ars Judaica

A recent surge of interest in Jewish patronage during the golden years of Vienna has led to the question, Would modernism in Vienna have developed in the same fashion had Jewish patrons not been involved? 

In this provocative reexamination of the roots of Viennese modernism, Elana Shapira analyzes the central role of Jewish businessmen, professionals, and writers in the evolution of the city's architecture and design from the 1860s to the 1910s. According to Shapira, these patrons negotiated their relationship with their non-Jewish surrounding and clarified their position within Viennese society by inscribing Jewish elements into the buildings, interiors, furniture, and design objects that they financed, produced, and co-designed. This book uniquely treats Jewish identification within Viennese modernism as a matter of Jews' active fashioning of a new language to convey their aims for emancipation, along with their claims of cultural authority. 

Paperback
336 pages
Brandeis University Press, 2016
6 x 1 x 9 inches
ISBN 9781611689211
Austrian History, Modernism, Design