Wiener Werkstätte Flower Notecard Set
ALTERNATIVE IMAGES
Wiener Werkstätte Flower Notecard Set
Neue Galerie Exclusive
The Wiener Werkstätte Flower Card Set: featuring eight illustrations by Otto Beran, Gustav Kalhammer, Leopoldine Kolbe, Bertold Löffler from 1907.
The Wiener Werkstätte, or Vienna Workshops, designed and produced a series of nearly one thousand postcards from 1907 until the beginning of the First World War. The visionary artists and designers behind the movement valued the postcard as an ideal format for their own social and aesthetic program: to imbue objects of daily use with beauty and the elements of good design.
In 2010, the Neue Galerie presented an exhibition of Wiener Werkstätte postcards generously donated by the Leonard A. Lauder Collection, and celebrated the exhibition with the publication Postcards from the Wiener Werkstätte: A Catalogue Raisonné. In this set, postcards have been formatted as greeting cards, but maintain the true spirit of the originals.
Notecard Box Set:
16 cards and envelopes
2 each of 8 images
4 ¾ x 6 ⅞ inches